If you leave budgeting to Google, Facebook and Bing,
guess who’s results will be

Machine Learning is the way forward for optimising paid media but
if  you and your competitors all use automated bidding you’ll all get moderate results.


Our machine learning technology will automatically boost the performance of any Google Ads accounts including Shopping, YouTube and Display. Plus Facebooks Ads, Instagram and Bing Ads. Even accounts using Search 360.

Even better: assign multiple goals per account (like awareness and performance) and automatically budgets will be split for the optimal balance. Multiple times per day.

You’ll improve results while you save time. AdScale will connect to the platforms API, works together with all your tools and feeds and puts a turbo on your accounts.

One tool – all you need

Predict Budgets

AdScale budgets when it's making sense.

We Do

We use AI to predict when to put in your money; improving with each impression, click and conversion.

Make Bidding Simple

At least when you know the outcome.

Stop guessing

When you know the best bid its easy to win the position you want. Leave it to us.

Focus on Strategy

Leave the boring stuff to the machine.

We do the math

And you us the time you save improving ads, landing pages and we will both be happy.

Free Nifty Tools

Structure, Click Protection, Reporting.

We know what you need

Get the best results and then automate structure, reporting and preventing fraudulent clicks.

Unique Machine Learning technology

  • Allows multiple  goal setting & advanced exceptions
  • Is fully autonomous and auto-adapting
  • Increases the performance of any PPC accounts
  • Combines with 3rd party setup and feed tools (e.g. DS3)
Unique Machine Learning technology Google Ads, Facebook and Bing

Autonomous Budget Management

  • Optimal budgets predicted per campaign
  • Budgets allocation per 6 hr slot for an optimal performance
  • Real-time adjustments per hour & day
  • Cross-account budget optimisation & monitoring
Autonomous Budget Management for Google Ads, Facebook and Bing

Autonomous Bid Optimisation

  • 24/7 Optimisation of bids based on AI predictions
  • Unique bid per combination of time, campaign and keyword
  • Real-time adjustments to trends & opportunities
  • Support of various optimisation goals (CPA, ROI, CPM, etc)
Autonomous Bid Optimization for Google Ads, Facebook and Bing

Powerful Dashboards

  • Visualise your key performance indicators
  • Aggregate display of all platform data
  • Analyse progress and trends
  • Enable a quick overview of  MCC data
Powerful Dashboards to monitor Google Ads, FAcebook and Bing

Structure optimization

  • Set optimisation thresholds
  • Ongoing Quality Score improvements
  • Search query analysis to add keywords & negatives
  • Continous account structure optimization
Structure optimization of your adwords account

Fraudulent Click Protection

  • Simple set up on site
  • Enter detection & prevention settings
  • Monitors IP traffic 24/7
  • Autonomously blocks unwanted clicks (fraud, bots, etc.)
Click Fraud prevention

Super easy reporting

  • Simple click-and-add setup reports
  • Add text and logo’s
  • Automated distribution to clients & management
  • Cross-account & cross-platform reports
Super easy reporting for a cross channel overview of all account and covering Faacebook, Bing and Google Ads

Easy Use – Complex Technology

We’ve developed our own machine learning technology focusing on pay per click optimisation making it simple to use big data and self-learning algorithms.

  • Goal setting – optimize on CPC, CPA, Value or ROAS

  • Quick set up  – with advanced options

  • Fast results – depending on account volume 1 to 4 weeks

Managing complex accounts? We will help you with setting up if needed, train you on the spot and review results to ensure a swift start.


We developed AdScale as we saw Google Ads management getting increasingly complex and time consuming. While best practices and scripts are a good first step they still have the need of regular testing and adjusting. Most tools on the market just do that: rigid sets of best practices and scripts dat do work but are unable to cope with changes. A learning and adapting platform is the only answer to this. That’s why we started developing Adscale six years ago being the first in the industry to bring machine learning to the performance media market.

Complex Technology – Simple to Use. Artificial Intelligence (in this case Machine Learning) is an answer to many problems but the use is often limited to specialists or lab conditions. Our philosophy is that complex technology should be easy to use. Like a self driving car: enter your destination, perhaps with some conditions and enjoy the ride.

We delivered worlds first machine learning platform for optimising both bids and (still unique) budgets. While the core engine is the best available we will continue to develop it both in quality and functionality. Further more we applied the same technology to other bidding platforms: Facebook, Shopify and Bing. We even delivered integration of the budgets: based on goals and time various platforms are pushed the optimal budget. Next step is using it to optimise enterprise e-Commerce: the first large shops are already optimised on proprietary e-commerce platforms with live integration.

If needed we will build the needed live integration and we’ll optimise on your own defined  attribution and goals like e.g. life time value. You’ll get the best optimisation available and the return will be at least 10x.

Want to improve your Google Ads results? Get started now with a 30-day trial!